Nine out of every ten respondents admitted that the current levels of visibility they have across their core order management systems are less than substantial. Furthermore, 78 per cent of decision makers claim the visibility they have into provisioning processes across bundled service offers is less than excellent. In addition, only a third of telecoms providers say they have systems that always alert them when orders fall out. This inadequacy is costing companies a significant amount of money, with respondents stating on average about eight and half per cent of their yearly IT budget is set aside to deal with order fallout and exceptions. It is evident that this is a costly area to neglect with the high cost of investment of workers being maintained to fix the issues and the immense risk of customer churn due to this unfavourable experience.
Also, while other findings showed that half of respondents said that their organization has tools in place to understand how effectively processes are functioning, it is evident that they are not meeting the needs of managers, with just three per cent claiming that their staff is updated on key performance indicators in real-time. This lack of visibility into how their operations are running can drive operational costs up because inefficiencies are hidden and increase customer churn because customers are unknowingly being negatively impacted.
The key differentiator for Communications Service Providers (CSP) today is the level of overall customer experience delivered that builds a loyal and long-term customer base. Key factors that hurt the overall customer experience relate to issues that arise, which service providers are not aware of and therefore cannot respond to. Whether it is order fall out in the fulfilment stream, service interruption from the service assurance stream or lack of ticketing response to these problems, siloed organizations and systems have made it difficult to have that end-to-end visibility. CSPs know these issues exist and a tremendous amount of their budget is allocated to fixing issues before it even happens.
In addition to improving back office capabilities to be more responsive, real time information can also increase revenue by offering innovative and personalized offerings at the speed of what the market demands. 78 per cent of the respondents stated that it is important to launch or modify new product offerings quickly to market to stay competitive.
Kumar added: "Communication Service Providers need to provide customers with unique, interactive experiences to build stronger loyalty such as tapping into customer call patterns correlated with customer preferences to provide value added services to customize each customer's experience in a unique and intimate way. Offering services such as real time situation based marketing has been proven to increase their ARPU but more importantly it will strengthen their long term relationship with their customers."
About
Progress is a trademark or registered trademark of
Add to Digg Bookmark with del.icio.us Add to Newsvine
John Stewart Progress Software (781) 280-4101 progress@lewispr.comKim Karelis LEWIS PR (617) 226-8844 progress@lewispr.com
Source:
News Provided by Acquire Media