Turkcell Creates a 10-fold Improvement in Positive Responses to
Marketing Campaigns
BEDFORD, Mass. & LONDON--(BUSINESS WIRE)--
Progress
Software Corporation (NASDAQ: PRGS), a leading software provider
that enables enterprises to be operationally
responsive,
today announced that Turkcell,
the leading communications and technology company in Turkey with more
than 33.9 million subscribers, has gone live with their implementation
of the Progress®
Apama® Complex Event Processing (CEP) platform enabling
them to offer real-time
situation based promotion capabilities that deliver a positive
experience for their customers. Progress' solution will help Turkcell
respond instantly to its mobile customers' situations to provide
customized offers -- based on more than 150 criteria and usage patterns,
including its location and personal preferences. This has enabled
Turkcell to identify and act upon customer potential acquisition and
retention opportunities, while building a stronger relationship with
their customers, and has already yielded a ten-fold improvement in
response rates.
Burak Sevilengul, chief marketing officer, Turkcell said: "Our ability
to innovate is only possible by having a good understanding of our
customers coupled with the ability to deliver a unique experience. We
need to satisfy all our customer's needs, which means we need insight
into their changing expectations and a way to communicate effectively to
ensure broad awareness. We believe that the Progress Apama solution will
help us immediately reach the right customer with the right offer that
addresses a specific need at the right time."
The
Progress Situation-Based Promotions solution is powered by the Apama
platform, which is an integral element of the Progress
Responsive Process Management™ suite for the communications and
media industry. It will help Turkcell become more operationally
responsive by allowing them to cut the time required to execute a
marketing campaign in minutes. By January, Turkcell will be able to
analyze more than a million subscriber's preferences per hour and
develop marketing campaigns relevant to their growing subscriber
network. An example of the type of the services now available includes
timely credit "top-up" promotions that take into account user
information relating to recent cell-phone usage.
Sanjay
Kumar, Industry Vice President for Communications and Media,
Progress Software, commented: "Turkcell is leading the way in developing
an intimate, interactive relationship with their customers. Having
up-to-the minute information about a customers' behaviour patterns can
transform the way you connect with customers and can strengthen
long-term relationships. Not only will Turkcell have a greater
understanding of their customers, but in the future they can offer
promotions based on their location. In today's economy, being able to
stay competitive with immediate insights into customer behaviour has
never been more important and can have significant impact on business
results."
As well as offering improved services for their customers, the
Apama-based real-time
situation based promotion capabilities will enable Turkcell to be
one step ahead of their competition. Real-time information will allow
Turkcell to respond immediately to competitors' campaigns, potentially
offering counter offers and promotions. In turn, this could drive
customer retention.
Dr.
John Bates, chief technology officer of Progress Software commented:
"We are very excited by the results at Turkcell. By building their
location and context aware systems on the Progress
Responsive Process Management™ suite, Turkcell are able to deliver
unique personalization and location and context aware applications that
scale to millions of users in real-time."
Progress Software empowers communications service providers to enhance
the overall experience of their customers in a way that traditional
B/OSS solutions cannot by providing them with highly adaptable,
quick-to-implement solution that best leverage their existing B/OSS
assets. Many of the worlds leading communication companies use Progress,
including Belgacom, Level3, Qwest, Alcatel-Lucent, China Mobile,
Verizon, Frontier Communications, H3G — 3 Italia, Huawei, Sprint,
Portugal Telecom, Orange UK, One.Tel HK, Cablevision, Telecom Italia,
and many more.
About Turkcell
Turkcell is the leading communications and technology company in Turkey
with 33.9 million postpaid and prepaid customers and a market share of
approximately 55% as of September 30, 2010 (Source: Our estimations,
operator's and the Telecommunication Authority's announcements).
Turkcell provides high quality data and voice services to approximately
80% of the Turkish population through its 3G technology supported
network and to 99.07% of the Turkish population through its 2G
technology supported network. Turkcell reported TRY2.3 billion ($1.5
billion) net revenue for the period ended September 30, 2010 and its
total assets reached TRY14.5 billion ($10.0 billion) as of September 30,
2010. Turkcell has become one of the first operators among the global
operators to have implemented HSDPA+ and to reach to 42.2 Mbps speed
with HSPA multi carrier solution. Turkcell is a leading regional player
and has interests in international mobile operations in Azerbaijan,
Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine
which, together with its Turkish operations, had approximately 60.4
million subscribers as of September 30, 2010. Turkcell has been listed
on the NYSE and the ISE since July 2000 and is the only NYSE listed
company in Turkey and is among the top 15% of companies listed on NYSE
by its size as of October 2010. 51.00% of Turkcell's share capital is
held by Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by Sonera
Holding, 1.18% by M.V. Group and 0.01% by others while the remaining
34.69% is free float. Read more at http://www.turkcell.com.tr/en.
About Progress Software Corporation
Progress Software Corporation (NASDAQ: PRGS) is a global software
company that enables enterprises to be operationally responsive to
changing conditions and customer interactions as they occur — to
capitalize on new opportunities, drive greater efficiencies and reduce
risk. The company offers a comprehensive portfolio of best-in-class
infrastructure software spanning event-driven visibility and real-time
response, open integration, data access and integration, and application
development and deployment — all supporting on-premises and SaaS/Cloud
deployments. Progress maximizes the benefits of operational
responsiveness while minimizing IT complexity and total cost of
ownership. Progress can be reached at www.progress.com
or +1-781-280-4000.
Progress,
Apama,
and Progress
Responsive Process Management are trademarks or registered
trademarks of Progress Software Corporation or its subsidiaries or
affiliates in the U.S. and other countries. Any other marks contained
herein may be trademarks of their respective owners.
Progress Software Corporation
Rachel Harnden, +44 (0) 7785 285551
rharnden@progress.com
or
Kim
Karelis, 617-955-0353
kkarelis@progress.com
or
LEWIS
PR
Tim Focas, +44 (0)20 7802 2662
Timf@lewispr.com
or
Cassie
Smith, 617-226-8400
progresssoftware@lewispr.com
Source: Progress Software Corporation
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