Turkcell Wins Integrated Marketing Performance Category
BEDFORD, Mass.--(BUSINESS WIRE)--
Progress Software Corporation (NASDAQ: PRGS), a global supplier of
application infrastructure software used to develop, deploy, integrate
and manage business applications, today announced that its customer,
Turkcell, the leading communications and technology company in Turkey
with 34.5 million subscribers, has won Gartner and 1to1 Media CRM
Excellence Awards in the category for Integrated Marketing Performance.
Gartner and 1to1 Media CRM Excellence Awards offer the highest
recognition of world-class customer strategy and CRM initiatives. The
Integrated Marketing Performance category recognizes organizations that
have demonstrated innovative use of integrated marketing to improve
customer engagement, increase effectiveness, drive better efficiency and
improve overall marketing performance.
Turkcell was chosen as the winner based on the successful implementation
through local distributor M2, of a real-time situation-based promotion
campaign that delivered a positive experience for its customers as well
as a reduction in churn. At the heart of the campaign is a real-time
marketing system, powered by the Progress®
Apama® Complex Event Processing (CEP) platform, which
enables Turkcell to instantly respond to how individuals are using the
mobile network with a customized offer.
Based on more than 150 criteria and usage patterns, according to
personal preferences, the real-time marketing system allows Turkcell to
identify and act upon potential customer acquisition and retention
opportunities, while building a stronger relationship with its
customers. The powerful Apama CEP platform makes it possible for the
Turkcell marketing team to analyze more than a million subscribers'
preferences per hour and develop marketing campaigns and offers relevant
to the growing subscriber network. The time required to execute a
campaign is cut to just minutes and as the success of different
marketing scenarios is continually monitored, those resulting in low
responses are retired and others enhanced.
Turkcell Chief Consumer Business Officer Emre Sayin commented: "We are
delighted to receive the Integrated Marketing Performance award in
recognition of the success of our real-time marketing system. We are
proud to offer our customers a unique experience and personalized offers
based on their individual use of our network. The Progress Apama
platform gives our real-time marketing system the power to immediately
reach the right customer with the right offer that addresses a specific
need at just the right time. In fact, we have seen that those offers
sent using the real-time marketing system result in up to ten times more
positive responses than those offers sent using conventional methods."
Dr. John Bates, chief technology officer, Progress Software, commented:
"It is great that Turkcell has won this award. They are fully deserving
of this Integrated Marketing Performance award for the innovative way in
which they have developed, interactive relationships with their
customers. Their real-time marketing system makes full use of up-to-the
minute information about the behavior patterns of their customers, and
has transformed the way Turkcell interacts with them. Timely, relevant
and personalized offers delivered directly to the subscriber have helped
Turkcell strengthen customer relationships."
About Turkcell
Turkcell is the leading communications and technology company in Turkey,
with 34.5 million subscribers and a market share of approximately 53%
based on March 31, 2012 results (Source: operators' announcements).
Turkcell is a leading regional player, with market leadership in five of
the nine countries in which it operates with its approximately 65.3
million subscribers as of March 31, 2012. The company covers
approximately 88% of the Turkish population through its 3G and 99.13%
through its 2G technology supported network. It has become one of the
first among the global operators to have implemented HSDPA+ and achieved
a 43.2 Mbps speed using the HSPA multi carrier solution. Turkcell
reported a TRY2.4 billion (US$1.3 billion) net revenue with total assets
of TRY17.2 billion (US$9.7 billion) as of March 31, 2012. It has been
listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. Read more at www.turkcell.com.tr
About Progress Software Corporation
Progress Software Corporation (NASDAQ: PRGS) simplifies the development,
deployment and management of business applications on-premise or on any
Cloud, on any platform and on any device with minimal IT complexity and
low total cost of ownership. Progress Software can be reached at www.progress.com
or 1-781-280-4000.
Follow Progress Software on Twitter: @ProgressSW
Progress and Apama are trademarks or registered trademarks of Progress
Software Corporation or one of its subsidiaries or affiliates in the
U.S. and other countries. Any other names contained herein may be
trademarks of their respective owners.
Progress Software
John A. Stewart, +1 781-280-4101
jstewart@progress.com
@ProgressSW
on Twitter
or
Kim Karelis, +1 617-226-8844
progresssoftware@lewispr.com
or
Progress
Software Corporation
Rachel Harnden, (0) 1344 386387
rharnden@progress.com
or
LEWIS
PR
Jon Brigden, 0207 802 2626
jon.brigden@lewispr.com
Source: Progress Software Corporation
News Provided by Acquire Media
