Former Iron Mountain Vice President to Lead Results-Oriented
Marketing Programs Globally
BEDFORD, Mass.--(BUSINESS WIRE)--
Progress
(NASDAQ: PRGS), announced today the appointment of Melissa Puls to chief
marketing officer (CMO), effective October 20, 2014. As CMO, Puls will
oversee all aspects of the company's marketing operations and
communications strategy. Puls will report into Progress president and
chief executive officer, Phil Pead.
Melissa Puls, chief marketing officer, Progress (Photo: Business Wire)
Puls brings nearly 20 years of experience to Progress. She is a seasoned
marketing executive who most recently served as the vice president of
Iron Mountain's Global Demand Center, where she led demand generation,
content marketing, web marketing, marketing operations, and creative
services. She developed a best in class "lead to revenue" demand model
at Iron Mountain, increasing both marketing's contribution to revenue by
over 600% and also lead to revenue conversion by almost 90%. In
addition, while at Iron Mountain, Puls improved marketing contribution
to new revenue from 4% to 25%, increased lead to revenue conversion from
7% to 16% and drove the Internal Rate of Marketing Return (IRR) to more
than 20%.
Prior to Iron Mountain, Puls filled a variety of marketing roles at
Infor, a long-time Progress®
OpenEdge® product partner and the third-largest ERP software company
in the world. She also held marketing roles at Infinium Software (later
SSA Global) and Kronos, Inc.
With a proven track record of developing successful, marketing programs
that deliver bottom-line results, Puls has an aptitude for identifying
opportunities, building and managing best in class teams and
implementing positive change. Puls holds a B.S. in Marketing and a B.A.
in Psychology from Franklin Pierce University.
Executive Quote:
Phil Pead, President and Chief Executive Officer at Progress said:
"Melissa is a proven leader. She was essential to building Iron Mountain
and Infor's renowned lead generation programs and I'm happy to welcome
her to the Progress team to take the reins of our results-driven,
revenue-generating global marketing efforts."
Melissa Puls, Chief Marketing Officer at Progress said: "Progress has an
incredibly loyal community of partners and customers that are pushing
the boundaries in cloud, mobile and big data. The company has the right
structure, product and team in place to address the demands of a rapidly
growing market - developing next generation applications for use in
today's enterprise. I'm excited to be a part of the group building on
Progress' winning track record and focus on delighting our partners and
customers across our application development and deployment, OpenEdge
and data connectivity business lines."
Additional Resources:
Progress
Corporate Blog
Follow Progress on Twitter,
Facebook,
LinkedIn
and Google+
About Progress Software Corporation
Progress
Software Corporation (NASDAQ: PRGS) is a global software company
that simplifies the development, deployment and management of business
applications on-premise or in the cloud, on any platform or device, to
any data source, with enhanced performance, minimal IT complexity and
low total cost of ownership. Progress Software can be reached at www.progress.com
or 1-781-280-4000.
Progress and OpenEdge are trademarks or registered trademarks of
Progress Software Corporation in the U.S. and other countries. Any other
names contained herein may be trademarks of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141023005207/en/
Progress Software
Rachel Godwin, +44 (0) 1344 386387
Rachel.Godwin@progress.com
or
LEWIS
PR
Kim Karelis, +1 781-761-4400
ProgressUS@lewispr.com
Source: Progress Software Corporation
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